Hispanics represent 39% of the California population and 18% of the national population, yet have been underserved by some energy efficiency programs. This webinar presents the results of two pioneering California Energy Commission-funded research studies that explore social, cultural and behavioral factors affecting Hispanic household energy use and home improvement decisions — with the goal of helping energy efficiency programs better serve this important audience.
During this presentation, panelists from the Center for Sustainable Energy, Research Into Action and Ghoulem Research discuss insights from their three-year study of Hispanics in San Diego County, the Central Valley and other California communities. They also present ten recommendations for how to improve energy efficiency programs for Hispanic households, including effective use of language and imagery, partnerships with community-based organizations, facilitating do-it-yourself work and approaches for overcoming financial constraints.
